The Day Apple Didn’t Change the World

Apple’s latest gadget is everything we hoped for, and so much less. Granted, the iPad is very cool, but it’s more evolutionary than revolutionary. It is essentially an extra-large iPod Touch with optional 3G wireless.

In my last post I identified five things I’d be watching for during the iPad event.

Here’s what I saw: (more…)

Medialoper’s Guide to Unicorn Watching

Forget the Super Bowl. Tomorrow is the big game.

Unless you’ve been hiding under a Blackberry you’re aware that tomorrow is the day that Apple unveils its highly anticipated new product. After nearly three years of speculation, tomorrow is the day we all get to see…the Unicorn.

Rumors abound about the alleged capabilities of this mythical beast. Some say that it can fly. Others have suggested that it’s invisible. Those same people insist that it’s already here and we just can’t see it yet. There is actually a rumor floating around the net theorizing that tomorrow morning when Steve Jobs walks onto the stage to introduce us to his new creation, a shiny new Apple tablet will materialize in each of our homes. These invisible unicorns have apparently been hiding in the corner for months just waiting for the right moment to come out and meet us.

Steve Ballmer will bow down to this supernatural new technology. Pat Robertson will condemn it as satanic. Newt Gingrich will buy three.

As for you and me? Who knows. Whether or not this “revolutionary” new product actually transforms our lives in the ways that we’ve been lead to believe it might, depends on any number of things.

Here are a few of the things I’ll be looking for to determine whether the Apple tablet turns out to be a unicorn or a duck-billed platypus. (more…)

How the Apple Tablet Will Help Amazon Dominate the eBook Market

After two years of non-stop rumors and wild speculation the Mythical Apple Tablet (aka the Unicorn) will apparently become a reality later this month.

Among other things, the Unicorn is expected to single handedly (hoofedly?) save newspapers, magazines, and book publishers, while simultaneously killing Amazon’s Kindle. That’s a tall order for a device that no one outside of Apple has actually seen yet. These expectations are not surprising considering the amount of wishful thinking that has been projected onto the device by print industry insiders desperate for salvation in a world that is increasingly turning digital.

I have no intention of adding to the ill-informed speculation about the Unicorn’s specifications or magickal capabilities. Instead, I’d like to take a moment to dissect the claim that an Apple tablet will somehow kill the Kindle.

The logic seems to be that Apple’s tablet will provide a superior user experience to the Kindle (a reasonable assumption), and that consumers will favor a multi-purpose device over a dedicated reading device (probably true). As a result, the tablet is expected to become the digital reading device of choice. In other words, the Kindle is toast!

Well, maybe. (more…)

Book Piracy Is on the Decline

Finally, some good news for publishers.

All year we’ve been hearing predictions that the book business is on its death bed — about to be completely transformed by ebooks, then eaten alive by pirates. Yet, despite recent reports to the contrary it turns out that book piracy is on the decline.

Based on piracy loss estimates published by the International Intellectual Property Alliance and generated by the Association of American Publishers, book piracy dropped over 13% between 2005 and 2007 (the most recent year that data is available).

The numbers look like this:
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Is Book Sharing Really a Threat to Publishing?

Last week bookseller Barnes and Noble unveiled the Nook, its long-awaited eReading device. Although ill-named, the Nook is a worthy competitor to the Kindle, offering a number of features not found on the Amazon device, including LendMe, a feature that allows for controlled sharing of ebooks. While the sharing feature comes with a number of limitations, it would appear to be a small but important step towards making DRM-restricted content slightly more flexible for consumers. There’s just one problem — publishers want no part of the Nook’s LendMe feature.

Publishers Lunch reported last week (registration required) that many large publishing houses have indicated that they won’t participate in the LendMe program.

To be clear, the LendMe feature is extremely limited. Books are lent for a maximum of 14 days. And unlike the library, there are no extensions. When a book is lent, the lender loses access, and once the book is returned to the lender it can never be lent again.

So, why are publishers opposed to the Nook’s crippled ebook sharing scheme? As one Unnamed Publishing Executive told Publishers Lunch:

“if publishers agree to lending then every ebook offer now and in the future will come with this consumer feature. Over time, I’m concerned that lending won’t grow the market and in fact could hurt it.”

What Unnamed Publishing Executive seems to fear most is a sense of consumer entitlement. If consumers have the right to share ebooks now, they’ll expect to have that right until the end of time. Never mind the fact that consumers share print books all the time. Since the sharing of books is apparently a bad thing, we can only assume that the ease with which consumers share printed books is a flaw inherent in the print format. Fortunately publishers can correct that flaw in the digital realm through the liberal use of oppressive DRM.

I suppose this worldview shouldn’t come as a surprise. If the history of digital media has taught us one thing it’s that media companies see the digital future as an opportunity to exert extreme control over how consumers use and interact with content.

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