ABC and Cox Cable are trying an experiment in Orange County this fall. They are going to give subscribers of the service the ability to watch some of ABC’s big hit shows — Grey’s Anatomy, Lost, Ugly Betty and Desperate Housewives — anytime that they wish. So far, so good.
And, furthermore, they are offering these shows for FREE. Uh-oh. That’s a bit of a red flag. Because we all know that there ain’t no such thing. If you’re not giving money, then you’re giving time.
In this case, FREE means that the on-demand shows have commercials. Which is fair: so did the original broadcasts. But what it also means is that Cox and ABC are disabling the fast-forward button so I can’t zip through the commercials. And that’s where I get off of the bus with this particular idea.