Category: Games

Rushing For Gold

Never let it be said that Medialoper stood in the way of anyone’s potential riches. Apparently, Mark Burnett’s much-anticipated* multi-media game, Gold Rush has debuted. You can play along by heading for

I tried to go through the registration process — after a bunch of time-outs and wonky screen resets, I gave up (I do have a screen name and password; AOL recognizes these as valid, the game does not. Yet.). You may have better luck. Note to AOL: You might want to add Gold Rush to your A-Z directory, possibly under, hmm, “G”. Because after going through the registration process, I wanted to get started. I’ve given up.


More Politicians In The New World

It’s no secret that we get really excited about the little things here at Medialoper, especially the bright and shiny things. So when I caught wind of potential presidential candidate Mark Warner (he’s now running the State of Virginia) appearing in Second Life, my first thought was (and I quote), “Huh?”

It was quickly followed by “Hmm, interesting.” Things moved rapidly to “Cool!” before I had a chance to refill my coffee. That’s the Internet for you, always moving at the speed of the mind.


6 Books You Should Read Right Now If You Wanna Get Some Insight Into This Whole “New Media” Thingy

Wanna know the philsophical underpinnings of some of our posts here at Medialoper? (I’ll pretend you said “yes.”) The following books have helped me work out some of the concepts that infuse nearly everything that I write about what we are calling the “new media.”

Here they are, alphabetical by author:


Virtual Worlds; Real Products

Product placement is nothing new, of course: since the earliest days of film, advertisers have always wanted to work their brands into the context of the entertainment people were enjoying. So in today’s world where a significant demographic isn’t watching a film or TV, but pursuing other entertainment options, it’s no surprise that the latest frontier for the product placement is the videogame.

What is surprising, however, is that it has only really taken off in the last year or so. Naturally, the rise of online games means that placements don’t have to be embedded in take-home boxes, only to become immediately anachronistic, but things such as movie advertisments on billboards or marquees can change as new films come out.

It’s only a matter of time, I’m sure, before they start trying to target ads to other information they have gleaned from a particular player’s profile. I’m sure it’s only a matter of time before a savvy game maker has an online user choose, for example, their background music from various bands, and then having that music come out of, say, a Prism Durosport.