Adam Reuters née Pasick may be buried deep within the unlinked subdomains of the venerable, unclawable Reuters (sure to be alone with the cockroaches after Medialoper has faded to virtual dust), but closer to the surface of visibility is Wagner James Au. His New World Notes blog is linked slightly below the fold of secondlife.com, with a heroic avatar headshot and the questionably hyphenated blurb “Wagner James Au reports first-hand from Second Life.”
Au writes less about business profits climbing and more about the actual culture of Second Life. Oddly enough, “Au” is not representative of the Au Corporation, but, rather, the man’s actual last name. So the reporter primarily covering meatspace (Adam Reuters) gets his identity subsumed, while the self-described embedded journalist (Wagner James Au) gets to use his real name. There’s some comfort in knowing that irony is the primary motivating factor in both universes.