Gearing Up for TOC 2008

This summer I wrote about a new industry conference called TOC — Tools of Change for Publishing. TOC is an O’Reilly Media sponsored event, designed to help the slow moving world of book publishing ease gently into the 21st century. It’s the place to be if you have any interest at all in the future of publishing. It’s also one of those rare events that will likely have a substantial impact on an entire industry for years to come.

TOC 2008 is shaping up to be every bit as thought provoking and inspiring as the inaugural event was. The sessions and tutorials are designed to get publishers up to speed on the latest developments in technology and new media that will shape the publishing business for years to come.

I’m happy to report that a couple of members of the Medialoper team will be appearing at the upcoming TOC conference. Kassia Krozser has been invited to participate in a panel discussion on LitBlogs, and I’ll be presenting a session titled DRM, Digital Content, and the Consumer Experience: Lessons Learned from the Music Industry (at this point I have no clue how I’m going to fit all of those lessons into one 45 minute session).

TOC 2008 runs from February 11 – 13 in New York City. Registration is now open, and Medialoper readers can use this special discount code to save 10%: toc08mlp

We’ll be writing more about TOC as the event draws closer. Hopefully we’ll have a chance to meet some of you at the conference.

4 Responses to “Gearing Up for TOC 2008”

  1. Thom says:

    Great presentation on DRM. Amazing to see an enemy combatant attack you on behalf of the dying at the end there. Still, it provoked lots of good comments. I took some great information away from what you had to say, and got to point out the deep connection between DRM and that ole’ industry shell game “planned obsolescence.” A point of further reflection: you remember how you talked about the golden handcuffs the music execs put on when they let Steve Jobs take over their distribution. Well is that any different than publishers letting, Barnes & Noble, and other giants do the same thing?

  2. Kirk says:

    Thanks Thom. Glad you enjoyed the presentation.

    As the other Lopers will attest, I don’t mind a good argument from time to time. Still, it would have been more interesting if my new friend Bill could have offered more than “lets turn back the clock a decade” as a solution to media piracy.

    Your point about planned obsolescence was absolutely correct. It’s difficult to lock consumers into an endless cycle of upgrades when consumers are actually dictating the formats they prefer.

    Your Amazon question is an interesting one that I think I’ll need to address here on Medialoper. I’ve been saying for a while now that publishers fear Google and love Amazon, when in fact, they should probably love Google and fear Amazon.

  3. premierpixel says:

    so cool! really very nice!


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