If You’re Focusing on Cell Phones, You’re Not Paying Attention
Posted by Kassia Krozser in Movies on Mar 16, 2006
One of our mandates here at Medialoper is to bring light into the minds of those who can’t see. We are proud of our commitment to public service. Today, we turn to the theater owners, who clearly need our assistance.
As you may know, attendance in movie theaters is dropping. There are a multitude of reasons: lousy movies, incredible hassle, paying to park, paying far too much for lousy movies, paying too much for food and beverages, and, okay, rude people in the theater.
So it’s important to focus on the latter — in order to help boost attendance, the theater owners are thinking of asking Congress to change the law to allow for cell phone jamming (presumably, they’ll create an exception for medical personnel and law enforcement). Now, don’t get me wrong — I’m all for stopping the insane use of phones in every public space (except the pink ones). But when you review the list of reasons people are skipping out on the theater-going experience, two bigger, better, more powerful common themes emerge.
I won’t insult anyone’s intelligence by repeating them. Okay, yes I will. Cost and quality. Quality and cost. You want to bring back the paying customers? Give them a reason to leave the house.
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[...] King Kong is coming out on DVD on April 10th. In and of itself, that isn’t extraordinary — it’s been a few months since it hit the theatre, and now those interested in Peter Jackson’s take on the tale, but didn’t want to be bothered with sticky floors, ringing cellphones, commercials and overpriced vats of food can watch it in the privacy of their own homes. (Why they even had wait a few months is another discussion for another time). [...]