Origami “Debuts” – Exclusive Video On Google
Posted by Kirk Biglione in Google, Marketing, Microsoft on Mar 02, 2006
The blogosphere is buzzing today about Microsoft’s delayed announcement of the “mysterious” Origami product. The Origami Project website has been updated with a March 9 launch date. Apparently today was never intended to be a launch date — or was it?
A lengthy video of the product has turned up on Google. I’m assuming that today’s date was intended to be the official “leak date” of this new product video. How clever of Microsoft to use Google to promote their latest product.
Based on a PC World report, it’s now not clear whether or not the product will be released anytime soon. Apparently Microsoft is new at this viral marketing thing and isn’t quite clear on the part where it’s also important to manage expectations.
A few observations after watching the video:
- As anticipated the product is a portable tablet-like device that does just about everything.
- It’s clear from the action scenarios that Bluetooth and WiFi will play a big part in all of Origami’s magic.
- This is clearly not an iPod killer.
- Man this thing is big. They call that a portable?
This, apparently, concludes Microsoft’s first attempts at product secrecy and viral marketing
Watch the video:
4 Responses to “Origami “Debuts” – Exclusive Video On Google”
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[...] So, what really is Origami, Microsoft New project. If you want to know more about Origami, here’s the link to Origami. What’s in it? It will greet you, hi there. and also mentioned its everywhere. Just stay tune for their updates coming soon. Whether this is the official website, well, i am not sure but it is posted here on MSDN Blogs of Hiltonl, even some other blogs are mentioning about Origami was going to be launch on March 9 but not March 3 as rumours around the internet Medialoper. Even the PC World are mentioning how hot it is on the net about Microsoft new secret weapon codename “Origami”. [...]
[...] A PC World blog has published photos of a pair of Origami devices – including the Samsung Q1 — on display at the CeBIT electronics show in Germany. It’s really hard to tell much from the photographs, which look like they were taken surreptitiously with a cellphone, and kinda have same perspective as pictures from Mars: is that rock 3ft tall or 300ft tall. [...]
[...] Microsoft Geeks (yes, they do exist) are salivating over the official release of Origami. As we told you last week it’s not an iPod killer at all. Instead it’s a UMPC. [...]
[...] Zune Will Be Viral. If you thought the hype surrounding Origami was bad, you haven’t seen anything yet. It’s almost as if Origami was a test campaign in preparation for the Zune release. The blogosphere is already littered with scores of Zune blogs. It’s starting to look like a fair number of these sites might be astroturf. Just wait for the video “leaks”. [...]