Regaining Advertising Dollars…One Job Search At A Time
Posted by Kassia Krozser in Mediacratic, Print on Jun 22, 2006
“As online advertisers migrate to the Web…”, as opposed, I suppose, to email, the need for newspapers to keep classified advertising revenue in-house is critical. Enter CareerBuilder, which has put itself up for sale. Sort of.
Through a series of mergers and acquisitions and sales, the news companies that own CareerBuilder have had their pie divided unequally, so they’re working out the kinks. But now other newspaper companies want in, too. And it’s good for CareerBuilder, already a name brand.
Though everyone I know automatically gravitates toward Monster.com. Not that I know any gainfully employed individuals who are looking for greener pastures. This is just me repeating what I hear around the wine bottle. The numbers certainly support the notion that CareerBuilder has the eyeballs — increasing the number of newspapers associated with the service can only help.
While the CareerBuilder news was interesting, what I found most fascinating was the nugget buried in the middle of the story: that newspaper companies are looking to partner with Yahoo! to leverage both job searches and news searches. I personally think that’s a strategy that will compliment an investment in CareerBuilder. I’m not one for exclusivity.
