Smell of Books Fails the Sniff Test

Smell of Books: Classic Musty ScentThe latest innovation in ebook technology isn’t digital, it’s aerosol.

At least that’s what the DuroSport Corporation would have us believe. The company has just released an “aerosol ebook enhancer” called Smell of Books.

The first question that comes to mind is, why? Who would possibly want the smell of books in a can?

Apparently some people *really* like the smell of books. In fact, “the smell of books” has become something of a rallying cry among print book loyalists in their fight against the insurgency of ebooks. If ebooks suddenly smelled like print books, paper sniffing luddites would have one less reason to avoid them.

When you think about it, it’s surprising that Smell of Books is coming from a fringe company like DuroSport instead of a tech leader like Amazon. What’s more, DuroSport’s approach appears to be uncommonly clever. The company has managed to enter the ebook business while neatly sidestepping annoying technical challenges like device compatibility and DRM.

Unfortunately, as with previous DuroSport products there’s a huge gap between the clever idea and the problematic implementation. In reality Smell of Books doesn’t live up to its promise.

Hands on With Smell of Books

Over the last couple of weeks I’ve been evaluating a preview version of Smell of Books. I’ve used the product on several reading devices with mixed results.

At first glance Smell of Books looks exactly like a can of room freshener. Upon closer inspection you realize that’s essentially what it is. Except that, instead of spraying the can around a room, you spray it on your ebook reading device. At least, that’s what the instructions say to do.

My first mistake was using Smell of Books on a Kindle. While DuroSport claims the product is Kindle compatible, I immediately noticed problems with the e-Ink display. What happened is best described as screen burn. A portion of the display became unreadable for well over a day. Even after the display became legible again spots were clearly visible over the text. I’m not sure my Kindle will ever be the same again. It certainly won’t ever smell the same again.

I had better luck using the product on my iPhone. At least the phone has no obvious signs of damage and continues to function normally.

One problem is that the smell lingers long after you’ve finished reading. Because Smell of Books is analog technology, there’s no way to turn the scent on when you’re reading, then off again when you’re using the same device for another purpose. As a result, my iPhone now smells strange all of the time, not just when I’m using Stanza.

Besides the impact the spray seems to have on some reading devices, I have serious reservations about the quality of the aromas. For example, New Book Smell just doesn’t smell right. It certainly doesn’t smell anything at all like books, new or otherwise. In fact, after using this aroma my Kindle has a distinct and obvious new car smell.

Classic Musty seems to be DuroSport’s attempt to recreate the smell of old library books. Unfortunately, this aroma had me sneezing for most of a week. When sprayed the dust and dirt come rushing out of the can like a vacuum cleaner set to blow. The coverage of this spray is so dense that I had to use a special iPhone screen cleaner immediately after applying it. Also, I noticed that the can tends to clog because of the debris. That’s probably not a problem since it’s unlikely that many people would use this product more than once.

Sadly, Eau, You Have Cats seems to be DuroSport’s most realistic scent. Why anyone would want to recreate the smell of cat urine is beyond me. I’ll admit, I’ve owned a few books that smelled this way (in college), but I didn’t inhale and I ended up giving them to the Salvation Army. Worse yet, this aromas causes felines in and around our house to behave strangely. Our female cats have been hiding in the back of the closet for three days and an otherwise friendly neighbor cat sudden went bonkers and attacked my iPhone while I was reading in the back yard.

There are two more scents, but to be honest I didn’t have the patience to test Scent of Sensibility or Crunchy Bacon. The former is apparently designed to be used on “women’s fiction” and the later is not recommended for readers with high cholesterol.

While I support anything that might lead to mainstream acceptance of ebooks, I find it hard to believe that Smell of Books will do anything of the sort. It seems more likely that Smell of Books might trigger allergic reactions and possibly even damage reading devices.

If you have any interest in this product you are advised to proceed with caution.

Update: In an unfortunately, but not entirely surprising, twist the Authors Guild has threatened DuroSport claiming the company is violating author’s olfactory rights.

Jane at Dear Author offers a legal opinion on the AG’s threat, claiming that scents aren’t subject to copyright. Something tells me that won’t stop the Guild from pursuing this matter.

2nd Update: Teleread is reporting that the current production run of Smell of Books has been recalled by DuroSport. Apparently the new book smell really was new car smell. I knew it didn’t smell right.

5 Responses to “Smell of Books Fails the Sniff Test”

  1. I heard about this idea, but didn’t think it was actually real until I saw your review. Do you know whether or not there is any truth to the rumor that AXE body spray plans on licensing the scent from Durosport for attracting hot librarians?

  2. Kirk says:

    Is AXE made in Moldova? If so, then the answer is probably yes.


  1. […] Medialoper, in a long, hands-on review, doesn’t like the product either, and even finds that it is potentially harmful: The latest innovation in ebook technology isn’t digital, it’s aerosol. […]

  2. […] New Product Smell of Books fails sniff test […]

  3. […] Medialoper is quite down on Smell of Books, noting, for example, that New Book Smell is really just new car smell repackaged and repurposed.  DuroSport evidently has issued a recall. […]