Apple’s latest gadget is everything we hoped for, and so much less. Granted, the iPad is very cool, but it’s more evolutionary than revolutionary. It is essentially an extra-large iPod Touch with optional 3G wireless.
In my last post I identified five things I’d be watching for during the iPad event.
Unless you’ve been hiding under a Blackberry you’re aware that tomorrow is the day that Apple unveils its highly anticipated new product. After nearly three years of speculation, tomorrow is the day we all get to see…the Unicorn.
Rumors abound about the alleged capabilities of this mythical beast. Some say that it can fly. Others have suggested that it’s invisible. Those same people insist that it’s already here and we just can’t see it yet. There is actually a rumor floating around the net theorizing that tomorrow morning when Steve Jobs walks onto the stage to introduce us to his new creation, a shiny new Apple tablet will materialize in each of our homes. These invisible unicorns have apparently been hiding in the corner for months just waiting for the right moment to come out and meet us.
Steve Ballmer will bow down to this supernatural new technology. Pat Robertson will condemn it as satanic. Newt Gingrich will buy three.
As for you and me? Who knows. Whether or not this “revolutionary” new product actually transforms our lives in the ways that we’ve been lead to believe it might, depends on any number of things.
Here are a few of the things I’ll be looking for to determine whether the Apple tablet turns out to be a unicorn or a duck-billed platypus. (more…)
After two years of non-stop rumors and wild speculation the Mythical Apple Tablet (aka the Unicorn) will apparently become a reality later this month.
Among other things, the Unicorn is expected to single handedly (hoofedly?) save newspapers, magazines, and book publishers, while simultaneously killing Amazon’s Kindle. That’s a tall order for a device that no one outside of Apple has actually seen yet. These expectations are not surprising considering the amount of wishful thinking that has been projected onto the device by print industry insiders desperate for salvation in a world that is increasingly turning digital.
I have no intention of adding to the ill-informed speculation about the Unicorn’s specifications or magickal capabilities. Instead, I’d like to take a moment to dissect the claim that an Apple tablet will somehow kill the Kindle.
The logic seems to be that Apple’s tablet will provide a superior user experience to the Kindle (a reasonable assumption), and that consumers will favor a multi-purpose device over a dedicated reading device (probably true). As a result, the tablet is expected to become the digital reading device of choice. In other words, the Kindle is toast!
By now it should be clear that ebooks are more than just a passing fad. That digital reading revolution we’ve been hearing about for over a decade is finally starting to take shape. Amazon has sold over a half million Kindles, Sony has moved several hundred thousand digital Readers, and Stanza, the free reading app for the iPhone, has been downloaded over 1.3 million times.
As consumer adoption of digital reading devices accelerates, publishers are grappling with the impact that digital distribution will have on existing business models. It’s hard not to feel a certain sense of déjà vu as we witness yet another form of mass media completely remade in the digital era. And it’s hard not to feel just a little bit sad that publishers are making many of the same mistakes we’ve seen made in other industries — most notably by the recording industry.
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