Articles Tagged: CBS

Medialoper’s 2008 Ducking The Shoe Awards

George Bush ducking the shoe.“Ducking the Shoe” is a phrase coined by Daniel Fienberg a couple of days ago on Twitter to mean “escaping even the most minor of punishments for extended errors or misdeeds.”

Well, yeah.

So in the spirit of George W. Bush’s ninja-like ability to duck a shoe thrown at him from point blank range, the following people and things spent 2008 getting away with shit that they really should have been busted on.

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CBS Reaffirms Its Commitment To Appointment Television

CBS News LogoStarting on September 5, you will be able to access the CBS Evening News from the comfort of your laptop. That’s the good news. The bad news? After a series of what seemed to be good moves, CBS is taking a step backward. This time, it’s a classic case of protectionism.

The question is, of course, who is CBS protecting?

With Katie Couric at the helm, CBS is hoping to attract a younger viewing audience. Setting aside the fact that the audience they’re gunning for — the net generation — isn’t likely to be swayed by the addition of Couric, except from a curiosity perspective, CBS’s move seems like the same old appointment television with an online twist.

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NBC: Getting Smarter

When faced with the world of 21st Century Television, different networks do different things to bring audiences to their shows. In the past couple of weeks we’ve learned that FOX will continue to ruin the baseball playoffs; ABC wants to disable the fast-forward button on DVRs and CBS is going to advertise on food.

Lame lame lame. (Actually, I recognize that the FOX/MLB partnership is shrewd from the marketing standpoint; it’s just that I’m a lifelong baseball fan who recoils in horror at being faced with Tim McCarver, those dopey “Sounds of the Game” and sitcom stars in box seats every goddamn October until 2053 or whenever it is.)

So just when you’d figure that NBC would also come up with some kind of dumbass stunt or idea of their own, they actually go in the complete opposite direction and do something very very smart.

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CBS Eggvertising: The Yolk’s On Us

Mention the 1960s and 1970s to broadcast TV execs, and you probably get sad sighs, as they reminisce dreamily about a time before the internet; before TiVo; before VHS; before original cable programming; before the remote control; when people would turn the TV to one single network and leave it there all night, watching the commercials and everything. It was the “Golden Age of TV,” for sure. Because TV got all of the gold.

Those days are gone, of course, but it doesn’t stop the broadcast networks from devising plans to once more grab, trap and have their way with a mass audience. Last week, ABC reportedly wanted to disable the fast-forward buttons on DVRs, and this week, CBS has announced their bold new marketing strategy: they are going to advertise on eggs.

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New York Times Blog Not An Online Video Milestone

Came across a small piece on the CBS news site that made me laugh. It was essentially touting the fact that New York Times TV Critic Virginia Heffernan now has a blog dedicated to web video.

That’s not what made me laugh: I’ve read Heffernan’s writing ever since her Salon days, and it’s great that she’s leaping into this frontier. I’ll even betcha that it was something she asked for rather than was assigned.

What made me laugh was this bit of old-media-on-old media-puffery, courtesy of the CBS News website:

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