You know what, music fans? You suck. You know how I know that? Because Gene Simmons thinks that you killed the record industry.
Look, when I was your age, a band like KISS would come out with an album, and it would get played on the radio, and then you would ride my bike down to Tower Records and buy the album.
Multiply that action by millions of kids — an army! — and boom! the guys in KISS were zillionaires. Just like that. It was all so simple. It didn’t even matter of those albums were mostly singles and filler, because that’s how the game was played.
And nobody ever played it better than KISS, who were — all things considered — an OK hard rock pop band with a handful of undeniable songs, but not all-time-greats. Not musically.
As marketers, however, they were the best ever. Not even Madonna comes close to the sheer marketing chops that KISS showed from day one. Until, that is, the market changed.
Of all of the product announcements made during today’s Apple event, the most surprising, by far, was the pre-announcement of a new set-top box. Code named iTV, the box will use standard wireless networking to feed iTunes content to any home entertainment center. The device is scheduled to come out in the first quarter of 2007.
Does anyone remember the last time Apple pre-announced a new product this far in advance? What happened to the legendary Apple secrecy? A huge part of Apple’s mystic is built around the intense reaction the press has to the unveiling of unexpected new products. That coverage usually drives customers to jump on the bandwagon and buy the latest Apple products immediately. By previewing iTV this far in advance Apple risks losing both the buzz and consumer interest during the months leading up to its release. Worse yet, iTV won’t be available for the holiday shopping season.
Last week Amazon launched Unbox, its long rumored video download service. In the days since its unveiling Unbox has attracted a storm of media coverage – a surprising amount of which has been misinformed and misleading. As a service to Medialoper’s readers, we will now attempt to debunk a few of the most persistent myths surrounding Amazon Unbox:
A couple of days ago, I discussed the announcement by the film download service Movielink that they had licensed software to allow downloaded films to be burnt to DVD. Of course, there was still the tiny little hurdle of getting the studios to go along with their plan. Maybe by the end of the year.
Enter CinemaNow. They announced yesterday that they have not only licensed DVD-burning software and gotten a studios to take a flyer on the concept, but they have actually started offering the service. Naturally, there are issues.
Some good news for those who are interested in legally downloading film: Movielink, one of the major services originally created to sell movie downloads, is going to allow consumers to burn their downloads to DVD.
Will this be the magic steriod that will kickstart the mostly-ignored film downloading service? Probably not, but it is a start.