Articles Tagged: Movies

Debunking A Few Amazon Unbox Myths

Last week Amazon launched Unbox, its long rumored video download service. In the days since its unveiling Unbox has attracted a storm of media coverage – a surprising amount of which has been misinformed and misleading. As a service to Medialoper’s readers, we will now attempt to debunk a few of the most persistent myths surrounding Amazon Unbox:

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It’s Hard Out There For A Critic

This summer, the major studios decided press screenings weren’t all that — they bypassed newspapers critics in favor of popular review: weekend box office numbers. The recent Los Angeles Times poll suggested that today’s kids prefer peer analysis to highly trained professional analysis. We’ve suggested that today’s critics are out-of-touch with the real world.

So what role should film (music, book, architecture, etc) critics play in the real world? In response to a question from colleague Patrick Goldstein, there is this:

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Why Kids Don’t Watch Movies On Cellphones

Both the motion picture industry and publishing industry have been scrambling to go mobile*. Mobile, they believe, will save the world. And I think they’re partially right. Mobile will be one of the possible choices viewers have — but it can’t and won’t be the only option. If Medialoper has a religion, it is the doctrine of choice.

I’ve been following the Los Angeles Times series on today’s kids and their attitudes toward new media with more avidity than most — it is, after all, my job. And I’m not surprised to learn the two key reasons for slow adoption of the cell phone motion picture experience:

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Hollywood’s True Long Tail

In a weird sort of sleight of hand, media analysts reviewing Chris Anderson’s The Long Tail focus on the example of Netflix as both embodiment of the theory and refutation of the impact of long tail revenues. As the Wall Street Journal noted:

The currently popular notion that hits are becoming less important due to the vast reach of cyberspace would strike most Hollywood executives as preposterous. For good or bad, moguls make the opposite assumption. They can be forgiven for doing so; after just three weeks of release, the Pirates of the Caribbean sequel is already Hollywood’s all-time 11th biggest grosser, and No. 63 when adjusted for inflation.

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Hong Kong’s Anti-Piracy Sweatshop

The Boy Scouts of Hong Kong are at it again. Last year they began awarding merit badges for copyright proficiency, and now they’ve enlisted their entire membership to scour the web for signs of piracy. Nothing says summer fun for kids like firing up the laptop and searching the internet for intellectual property violations.

It’s not just the Boy Scouts either. According to the New York Times 200,000 children Youth Ambassadors, will be actively involved in the program.

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