Articles Tagged: Newspapers

Regaining Advertising Dollars…One Job Search At A Time

“As online advertisers migrate to the Web…”, as opposed, I suppose, to email, the need for newspapers to keep classified advertising revenue in-house is critical. Enter CareerBuilder, which has put itself up for sale. Sort of.

Through a series of mergers and acquisitions and sales, the news companies that own CareerBuilder have had their pie divided unequally, so they’re working out the kinks. But now other newspaper companies want in, too. And it’s good for CareerBuilder, already a name brand.

Though everyone I know automatically gravitates toward Monster.com. Not that I know any gainfully employed individuals who are looking for greener pastures. This is just me repeating what I hear around the wine bottle. The numbers certainly support the notion that CareerBuilder has the eyeballs — increasing the number of newspapers associated with the service can only help.

While the CareerBuilder news was interesting, what I found most fascinating was the nugget buried in the middle of the story: that newspaper companies are looking to partner with Yahoo! to leverage both job searches and news searches. I personally think that’s a strategy that will compliment an investment in CareerBuilder. I’m not one for exclusivity.

Forget 2.0 WSJ Is Going Straight To 3.0

Contrary to the impression I may have given readers previously, I don’t hate newspapers (except for the Sunday LA Times, which I loath). However, I do find that I read newspapers less these days. Much less. That’s because I’m online accumulating news throughout the day from hundreds of sources.

While I doubt we’ll see the death of newspapers anytime soon, one thing is clear: newspapers need to evolve in response to the challenges presented by the Internet, and that doesn’t just mean moving more of their news coverage to the web. Print news publications need to change as well.

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No, No, Let’s Wait

We have not (yet) instituted a “Quote of the Week” feature here on Medialoper, but if we were to do so, this would win hands down.

t would be too bad if the elders of the news business decided that the way to apply the marvels of the Internet to their operations was by a bold new push for reporting that’s hasty, fragmented and half-baked. It would be even worse if redirecting newsrooms to online news ended up by degrading the working conditions of journalists and diverting energies away from the kind of richly detailed, thoughtful reporting that exemplifies the best in journalism.

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Why I Hate The Sunday Paper

It’s Sunday morning in Pasadena and my newspaper is sitting on the front lawn, untouched, while I write this story. The sprinklers went off this morning and I’m certain the paper is completely soaked. The delivery person (they don’t make ‘paper boys’ anymore) usually wraps the Times in plastic for just this reason. However, my experience has been that the bags leak just enough that my paper will have turned into a wet mass of newsprint dipped in black ink by the time I get to it.

It’s time for me to proclaimed something that I’ve been feeling for years: I hate the Sunday paper!!! And it’s not just because of the sprinkler thing.

For years now the Times editors have been tinkering with the format of their newspaper, hoping to attract more readers while simultaneously offering advertisers new formats. The result? The Sunday LA Times has turned into a fracking scavenger hunt!

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Press Room? I Said Rest Room!

You’d be hard pressed to find a more digital savvy group of people than the ones who attend SXSW Interactive. The vast majority of conference attendees are armed with laptops and logged onto the ubiquitous wireless available throughout the City of Austin. Most of the attendees have at least one blog that they post to on a regular basis (I think the average is actually 2.32 blogs per attendee, but I’m having trouble fact checking that number). It’s like an army of field reporters have descended on a conference to provide coverage from every possible angle.

Don’t believe me? Check out:

All of this just makes the fact that there is still a SXSW Press Room seem that much more archaic. What the hell happens in that room? Seriously, what sort of special accommodations could “real” reporters need that aren’t already available to every attendee?
I’ve racked my brain on this one and the only things I can come up with are:

  • Comfortable chairs
  • Fax Machines
  • D Cell Batteries

On the last day of the 2005 conference renowned CSS Guru Eric Meyer was called to task for daring to take photos of his friends without proper press credentials. I guess security hadn’t notice the 9,000+ session photos uploaded to flicker over the previous four days. Meyer played along and was ultimately granted a press pass for his camera. Apparently media credentials are now just a bureaucratic formality.

Meanwhile, the SXSW Press Room lives on, like some kind of vestigial organ completely out of place in the 21st century.