Comments on: The Digital TV Transition: A Disaster in the Making http://medialoper.com/the-digital-tv-transition-a-disaster-in-the-making/ Chasing the long tail of digital media Sat, 20 Mar 2010 12:18:23 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Jim http://medialoper.com/the-digital-tv-transition-a-disaster-in-the-making/comment-page-1/#comment-26580 Jim Tue, 16 Sep 2008 23:04:51 +0000 http://www.medialoper.com/?p=2407#comment-26580 Just wait until President McCain wonders what in the Sam Hill happened to the TV reception in his 8th house. Then, we'll see some action! Just wait until President McCain wonders what in the Sam Hill happened to the TV reception in his 8th house.

Then, we’ll see some action!

]]> By: Kirk http://medialoper.com/the-digital-tv-transition-a-disaster-in-the-making/comment-page-1/#comment-26573 Kirk Tue, 16 Sep 2008 14:58:34 +0000 http://www.medialoper.com/?p=2407#comment-26573 Thanks for the first hand report Bill. I have no doubt that the FCC put an all-out PR blitz on the Wilmington market. Awareness wasn't the issue in this case. Despite the FCC's best efforts the test still generated what many would consider to be an unacceptably high level of support inquiries. It's nice to know that the fire department also checked the smoke detectors. Unfortunately that sort of customer service isn't likely in larger markets. The Los Angeles Fire Chief has already indicated that his department won't have the resources to provide similar support. Thanks for the first hand report Bill. I have no doubt that the FCC put an all-out PR blitz on the Wilmington market. Awareness wasn’t the issue in this case.

Despite the FCC’s best efforts the test still generated what many would consider to be an unacceptably high level of support inquiries.

It’s nice to know that the fire department also checked the smoke detectors. Unfortunately that sort of customer service isn’t likely in larger markets. The Los Angeles Fire Chief has already indicated that his department won’t have the resources to provide similar support.

]]> By: Bill McC http://medialoper.com/the-digital-tv-transition-a-disaster-in-the-making/comment-page-1/#comment-26572 Bill McC Tue, 16 Sep 2008 13:42:28 +0000 http://www.medialoper.com/?p=2407#comment-26572 I live in Wilmington , NC, and your comments show that you didn't do your research. The local TV stations and FCC flooded the local market with information for months. You couldn't attend a street fair, walk in a mall, or read the newspaper without being inundated with news of the digital switch. One literally would have very hard pressed indeed not to be aware. As for the fire department, they also checked on smoke detectors when making house calls. In our area only those still with blinking VCR lights had difficulty with the switch. I live in Wilmington , NC, and your comments show that you didn’t do your research. The local TV stations and FCC flooded the local market with information for months. You couldn’t attend a street fair, walk in a mall, or read the newspaper without being inundated with news of the digital switch. One literally would have very hard pressed indeed not to be aware. As for the fire department, they also checked on smoke detectors when making house calls.

In our area only those still with blinking VCR lights had difficulty with the switch.

]]> By: Dave Martin http://medialoper.com/the-digital-tv-transition-a-disaster-in-the-making/comment-page-1/#comment-26561 Dave Martin Sat, 13 Sep 2008 05:35:48 +0000 http://www.medialoper.com/?p=2407#comment-26561 Kirk, The anecdotal evidence abounds. We are all aware of what is on the mind of 18-24 males. Perhaps the best bet is to target the more pragmatic, practice nature of 18-24 females. They are certain to capture the attention of those young guys which is not to say your suggestion is anything less than brilliant. I'll pass it on the the NAB/TvB. Kirk,

The anecdotal evidence abounds. We are all aware of what is on the mind of 18-24 males. Perhaps the best bet is to target the more pragmatic, practice nature of 18-24 females. They are certain to capture the attention of those young guys which is not to say your suggestion is anything less than brilliant. I’ll pass it on the the NAB/TvB.

]]> By: Kirk http://medialoper.com/the-digital-tv-transition-a-disaster-in-the-making/comment-page-1/#comment-26559 Kirk Fri, 12 Sep 2008 22:46:11 +0000 http://www.medialoper.com/?p=2407#comment-26559 Interesting Dave. Any indication why they're not ready? Is it because that demographic group isn't engaged with TV as much it used to be? Perhaps the seniors can warn the 18-24 year-old males that the switch is coming, and in exchange, the 18-24 year-old males can help the seniors connect their converter boxes. Interesting Dave. Any indication why they’re not ready? Is it because that demographic group isn’t engaged with TV as much it used to be?

Perhaps the seniors can warn the 18-24 year-old males that the switch is coming, and in exchange, the 18-24 year-old males can help the seniors connect their converter boxes.

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