When we ask for more content created specifically for the Web audience, the new Mark Burnett “reality” series Gold Rush! isn’t really what we mean.
It looks like it’s little more than a glorified ad campaign, designed solely to increase traffic to the various AOL websites that will host it, and while it very well may be a hit — after all, greed is a powerful motivator — it still shouldn’t be confused with actual, you know, content.
And while Burnett seems to get the future:
He believes that in a few years television and online sites will be widely available on the same screen, and viewers will be going back and forth between the two media seamlessly.
does anybody believe that he would be doing this if his most recent TV shows hadn’t been tanking?