A few weeks — maybe it was a month? — ago, Kirk started talking about PDF files and iTunes. Was I aware that I could download PDFs from iTunes, he asked. I had to admit that I wasn’t. This is, he noted, the answer to a whole lot of e-book problems.
iTunes, we agreed, was the perfect vehicle for delivering e-books to consumers. Heck, iTunes is the perfect vehicle for delivering reports, articles, and publications like magazines. They have the technical infrastructure, they have the market share, and one digital file is pretty much same as another, when you get right down to it.