On Friday the other shoe finally dropped on the Tower Records franchise.
Tower’s assets were officially sold to a liquidation company as part of a Chapter 11 bankruptcy proceeding. The Tower Records retail chain that so many people know and love is officially dead. Strangely, I won’t miss it.
As a music geek back in the early 80’s I practically grew up at Tower Records. I’d spend hours scouring Tower’s import bins looking for obscure gems to add to the KFSR playlist. These days people talk about building systems to enhance music discovery. Back in the day, Tower Records was the system for music discovery.
Tower maintains what is commonly referred to as a deep catalog. Through the years music geeks have gravitated to Tower because they knew the store stocked even the most obscure recordings. Now, of course, those very same music geeks have numerous alternatives to choose from. The very concept of deep catalog has morphed into the Long Tail and Tower Records has become a victim of the very retail concept that it helped create.