One of our goals when we started Medialoper was to look at independent efforts to create cool content for the new media audience — and Rocketboom was a prime example of how two people with a a camera, a broadband connection, and a good idea can succeed where so many media giants had failed.
The concept was simple: present interesting news in a cool format. It worked. The daily broadcast reached a huge audience. And then…the bottom fell out. Host Amanda Congdon left the program and the back-and-forth “he said, she said” stories flew across the Internet. It doesn’t really matter if Amanda was pushed or she jumped, not in the long run. After she left, the great Rocketboom experiment continued with a new host.
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