If Macrovision CEO Fred Amoroso ever decides to give up business for comedy he might have a promising career ahead of him. The Internet is still laughing at his response to Steve Job’s open letter on DRM. Fortunately for Amoroso the humor was probably lost on the Hollywood executives the letter was intended to reach.
While music industry executives remain skeptical that they can make a buck in a DRM-free world, Amoroso is certain that his company needs DRM to survive. That’s because Macrovision’s business is DRM. By definition, the company survives by instilling fear in the hearts of entertainment industry executives. The last thing Macrovision needs is some upstart telling entertainment companies that DRM isn’t really necessary. Unlike Apple, Macrovision has nothing to sell but fear itself.