So it follows the course of human events that popular (and not-so-popular) novels are made into movies (prompting the ever-after statement, “The book was better.”). Once upon a time, books and movies, rightly, occupied different spheres. How would they meet? It’s not like they sold books in movie theaters or screened films in bookstores.
Ah, to return to those innocent times. The joy…
Seriously gang, it’s 2007. Nearly 2008. A new age has dawned and all that. So it makes perfect sense that one key way to promote books-made-into-movies is to, well, you know, work both sides of the media spectrum. Cross-promote, build on the audience of one for the other. Use modern technology the way the Internet gods intended it.
[Read more…] about Book, Movie, Audience: Bringing Forces Together