Medialoper

We're Not Who You Think We Are

Kirk Biglione

Exploring iPad Typography With Bibliotype for WordPress

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Bibliotype A few weeks ago, book designer Craig Mod released Bibliotype, an HTML template system that designers can use to explore typography on the iPad.

Bibliotype is a thoughtful approach to designing typography for long-form reading on tablet devices. The template includes support for several viewing distances, portriat and landscape orientations, and a hyphenation library, among other features.

If you’re a book designer looking to experiment with typography on tablet devices, Bibliotype will jump start your design process.

What’s missing from Bibliotype is a way for designers to easily work with real content. If only there was some way to connect Bibliotype to a light-weight, user-friendly, content management system.

Well, now there is. Presenting Bibliotype for WordPress.

As a WordPress theme, Bibliotype becomes a framework for publishing beautifully designed books on the web for consumption on tablets.

Point your iPad here to see the theme in action. Or download BiblioType for WordPress and start designing your own web-based book.

Event Alert:

I’ll be speaking about Open, Webby Book Publishing Systems at tools at O’Reilly Media’s Tools Of Change conference next week in New York City. Registration is still open, but probably not for long. The event sells out every year. If you’re planning on going register today and use the Medialoper code toc11med to save 15%.

eBooks: Going Digital…The Hard Way

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Book SaverWhile the news from CES last week buzzed with updates about the latest Android tablets and stories of self-navigating iPad robots, a new product with the potential to further disrupt the already troubled book business went largely unnoticed.

The ION Book Saver is a new scanning system designed to convert print books into eBooks at a rate of two facing pages per second. It’s fast. It’s cheap. And it has some in the publishing industry wondering if it’s a precursor to a new class of product that will one day enable consumers to digitize their book collections in much the same way they ripped their CD collections.
[Read more…] about eBooks: Going Digital…The Hard Way

The Day Apple Didn’t Change the World

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Paper Steve Jobs Apple’s latest gadget is everything we hoped for, and so much less. Granted, the iPad is very cool, but it’s more evolutionary than revolutionary. It is essentially an extra-large iPod Touch with optional 3G wireless.

In my last post I identified five things I’d be watching for during the iPad event.

Here’s what I saw: [Read more…] about The Day Apple Didn’t Change the World

Medialoper’s Guide to Unicorn Watching

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Unicorn watching tips Forget the Super Bowl. Tomorrow is The Big Game.

Unless you’ve been hiding under a Blackberry, you’re aware that tomorrow is the day that Apple unveils its highly anticipated new product. After nearly three years of speculation, tomorrow is the day we all get to see…the Unicorn.

Rumors abound about the alleged capabilities of this mythical beast. Some say that it can fly. Others have suggested that it’s invisible. Those same people insist that it’s already here and we just can’t see it yet. There is a rumor floating around the net theorizing that tomorrow morning when Steve Jobs walks onto the stage to introduce us to his new creation, a shiny new Apple tablet will materialize in each of our homes. These invisible unicorns have apparently been hiding in the corner for months, just waiting for the right moment to come out and meet us.

Steve Ballmer will bow down to this supernatural new technology. Pat Robertson will condemn it as satanic. Newt Gingrich will buy three.

As for you and me? Who knows. Whether or not this “revolutionary” new product actually transforms our lives in the ways that we’ve been lead to believe it might, depends on any number of things.

Here are a few of the things I’ll be looking for to determine whether the Apple tablet turns out to be a unicorn or a duck-billed platypus. [Read more…] about Medialoper’s Guide to Unicorn Watching

How the Apple Tablet Will Help Amazon Dominate the eBook Market

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After two years of non-stop rumors and wild speculation the Mythical Apple Tablet (aka the Unicorn) will apparently become a reality later this month.

Among other things, the Unicorn is expected to single handedly (hoofedly?) save newspapers, magazines, and book publishers, while simultaneously killing Amazon’s Kindle. That’s a tall order for a device that no one outside of Apple has actually seen yet. These expectations are not surprising considering the amount of wishful thinking that has been projected onto the device by print industry insiders desperate for salvation in a world that is increasingly turning digital.

I have no intention of adding to the ill-informed speculation about the Unicorn’s specifications or magickal capabilities. Instead, I’d like to take a moment to dissect the claim that an Apple tablet will somehow kill the Kindle.

The logic seems to be that Apple’s tablet will provide a superior user experience to the Kindle (a reasonable assumption), and that consumers will favor a multi-purpose device over a dedicated reading device (probably true). As a result, the tablet is expected to become the digital reading device of choice. In other words, the Kindle is toast!

Well, maybe. [Read more…] about How the Apple Tablet Will Help Amazon Dominate the eBook Market

Book Piracy Is on the Decline

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Finally, some good news for publishers.

All year we’ve been hearing predictions that the book business is on its death bed — about to be completely transformed by ebooks, then eaten alive by pirates. Yet, despite recent reports to the contrary it turns out that book piracy is on the decline.

Based on piracy loss estimates published by the International Intellectual Property Alliance and generated by the Association of American Publishers, book piracy dropped over 13% between 2005 and 2007 (the most recent year that data is available).

The numbers look like this:
[Read more…] about Book Piracy Is on the Decline

Is Book Sharing Really a Threat to Publishing?

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Last week bookseller Barnes and Noble unveiled the Nook, its long-awaited eReading device. Although ill-named, the Nook is a worthy competitor to the Kindle, offering a number of features not found on the Amazon device, including LendMe, a feature that allows for controlled sharing of ebooks. While the sharing feature comes with a number of limitations, it would appear to be a small but important step towards making DRM-restricted content slightly more flexible for consumers. There’s just one problem — publishers want no part of the Nook’s LendMe feature.

Publishers Lunch reported last week (registration required) that many large publishing houses have indicated that they won’t participate in the LendMe program.

To be clear, the LendMe feature is extremely limited. Books are lent for a maximum of 14 days. And unlike the library, there are no extensions. When a book is lent, the lender loses access, and once the book is returned to the lender it can never be lent again.

So, why are publishers opposed to the Nook’s crippled ebook sharing scheme? As one Unnamed Publishing Executive told Publishers Lunch:

“if publishers agree to lending then every ebook offer now and in the future will come with this consumer feature. Over time, I’m concerned that lending won’t grow the market and in fact could hurt it.”

What Unnamed Publishing Executive seems to fear most is a sense of consumer entitlement. If consumers have the right to share ebooks now, they’ll expect to have that right until the end of time. Never mind the fact that consumers share print books all the time. Since the sharing of books is apparently a bad thing, we can only assume that the ease with which consumers share printed books is a flaw inherent in the print format. Fortunately publishers can correct that flaw in the digital realm through the liberal use of oppressive DRM.

I suppose this worldview shouldn’t come as a surprise. If the history of digital media has taught us one thing it’s that media companies see the digital future as an opportunity to exert extreme control over how consumers use and interact with content.

[Read more…] about Is Book Sharing Really a Threat to Publishing?

TOC Frankfurt Wrap-Up

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In some ways, TOC Frankfurt was like every other TOC conference. The event brought together the usual assortment of publishing professionals, entrepreneurs, and thought leaders to discuss the future of an industry in the midst of a massive transformation. Over the past three years TOC has emerged as the go to source for publishers looking to expose themselves to innovative ideas and the cutting edge technology that is shaping the future of the book business.

TOC Frankfurt differed from previous TOC conferences in a few notable ways, however. First, the event lasted just a single day, rather than the usual three. As a result, attendees got what might best be described as a concentrated dose of the TOC vision. Then there was the fact that the conference was being held in Europe for the first time. The Frankfurt conference had a distinctly more international feel to it than previous TOCs. And finally, there was the post-conference media coverage, some of which was less than flattering.

[Read more…] about TOC Frankfurt Wrap-Up

Dear Google: My Name is Not Monday

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Google Snail Mail SPAM I used to think of Google as a friend in my personal battle against spam. The company has done an exceptional job of keeping my inbox free of unwanted pharmaceutical ads. Unfortunately, I’ve recently come to realize that Google may have a double standard when it comes to physical junk mail.

Over the past few weeks I’ve received several marketing letters from Google by way of the U.S. postal service. Each letter was unremarkable by itself. Each included an identical offer of credit towards the Google AdWords service. The only thing notable about these letters is that each one was addressed to:

Monday February
Captain Copyright Has Left the Building
Medialoper

If I understand this correctly, someone at Google thinks that Monday February is a person who works in the Captain Copyright Has Left the Building department at Medialoper.

The first time around I found the letter amusing. The second time I began to wonder how a Google bot could make such a careless parsing error. By the time I received the third letter I became convinced that something truly odd was happening. [Read more…] about Dear Google: My Name is Not Monday