In case you haven’t seen it, the next Rolling Stone magazine has the girls from MTV’s The Hills on the cover.
Really? The girls from The Hills? That’s the best Rolling Stone could do this week? Wow. Really?
Look, I realize that criticizing Rolling Stone for abandoning their original music-oriented mission by putting actors, models and other non-musicians on the cover started in earnest over twenty years ago, when Jann Wenner started putting his Hollywood buddies on the cover, so this isn’t about that.
I don’t really have an issue with their long-ago morphing into a general pop-culture magazine. After all, had they stuck to just covering music, we wouldn’t have had Hunter Thompson or Tom Wolfe or PJ O’Rourke or Matt Taibbi, just to name a few non-music writers that they’ve featured over the years.
Nor do I have an issue with them trying to stay relevant for what is now the third generation of kids they’re trying to deal with. New generations have new popular culture icons, I get that. Maybe these girls are the Kurt Cobain or Johnny Depp of the Millennial Generation.
Maybe. So why does this week’s cover feel like a new low?