“We’re great about putting out a paper; we’re getting a lot better at putting up a Web site,” [Russ Stanton, editor of the Los Angeles Times] said. “We’re not very good on TV or radio, and we don’t do mobile at all. We need to do all of those things going forward.”
I don’t know about you, but if you’re the editor of a major metropolitan newspaper in mid-2008 and you’re saying any that you’re “getting a lot better an putting up a web site”, then, wow, can we look forward to a 2018 quote to the effect of hey, lookee here, it’s the Facebook!
Newspapers have known for a long time now that the audience is changing. Fifteen years at least; that’s a good amount of notice. Fifteen years ago should have been the start of “what are we going to do next?” conversation. Ten years ago, a time of great experimentation (this period, we recall, was dominated by pointless registration tactics). Five years ago, the online team should have been seamlessly integrated into the editorial team and strong forays into blending the social web with solid news begun.
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