Last week, I noted two seemingly contradictory articles. The first commented on NBC’s apparent low ratings. The second (nice of me to put the two in one post, no?) talks about DVRs being used in greater numbers and increasing viewership of shows. One other statistic that has been buried in the news about viewership these past few weeks was that during the recent spate of reruns, viewers moved on.
Once upon a time, reruns were space fillers — when there were only three networks, the networks held the viewers captive. What were they gonna do? Watch something else? Ha.
[Read more…] about How To Save Network Television