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MS-DOStradamus

Of Microsoft and Marketing, Or Why the Vista “Wow!” Campaign is Actually a “Doh!”

April 10, 2007 by MS-DOStradamus

In light of Microsoft Vista’s tardy, ho-hum arrival–and its incomprehensible, off-strategy “Wow!” marketing campaign–let’s revisit, and hopefully debunk, a commonly held myth about Microsoft, namely, that the company has “bad” technology, but compensates with it’s “good/great” marketing.

Even a cursory trip through Microsoft’s marketing past can serve as convincing testimony that Microsoft’s marketing is often ineffective, and often as strange as the company’s top executives can be at times.

[Read more…] about Of Microsoft and Marketing, Or Why the Vista “Wow!” Campaign is Actually a “Doh!”

Filed Under: Marketing, Microsoft

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