Back in June, I read a review of the new Ash album “Twilight of the Innocents” on the Guardian Unlimited website where it was mentioned that the band, a personal favorite, was about to end its recording career. Their traditional recording career that is. From this point forward the band members would be “dedicating ourselves wholly to the art of the single for the digital age.” For this I applaud them as, presumably, one won’t have to buy expensive imports and will just be able to download new Ash songs from the website or an online retailer like iTunes.
For those not familiar with Ash, you may remember the wonderful single “A Life Less Ordinary,” from a terrible movie of the same name. Always a bit of an indie underdog, Ash’s last album, a pop-rock meisterwerk called “Meltdown,” went virtually unnoticed in this country. I thought then that something might give, like a breakup or a total sell out. Instead, they’ve taken matters into their own hands. With the latest album not even released in this country, the internet could be the band’s savior, as long as there are no international or crazy DRM restrictions involved. I wish them luck in their future. But what I really like is this newfound artistic freedom that bands like Ash are planning, and how it is actually starting to take shape with other bands.
[Read more…] about Ash in a Digital Earn