Yesterday Google released a video player for Mac OSX. On the surface that might not seem like big news. Google Video still looks like a picked-over flea market. Meanwhile, iTunes is on a roll – offering over 250 programs for download. Google is clearly playing catch up in the online video market – and not very well.
While Google has failed to make a dent with its video store, it may have better luck with its video DRM system. Yesterday’s release of the OSX video player wasn’t so much about supporting the Mac platform as it was about making the Google Video DRM system available cross-platform.