CBS and Warner Brothers have announced plans today to merge their eternall-struggling WB and UPN networks into a single entity called CW. CW? CW. A combination of CBS and Warner Brothers. Wow. They are so not even trying, are they?
Seriously. CW. Is that not the most meaningless name for wannabe Major Network ever? Spike and F/X, come home, all is forgiven. We have a new winner. Once upon a time, the broadcast network acronyms meant something. Columbia Broadcasting System. National Broadcasting Corporation. Even United Paramount Network had a certain ring to it, even if they’ve not had a half-dozen shows worth watching in their entire existence. Sure, FOX wasn’t really an acroynm, but it was an established name, at least WB meant “Warner Brothers” even as they tried to edgily market to their audience by adding a “The” to it.
But CW? Clearly that just stands for Corporate Weasels.