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We're Not Who You Think We Are

File Under: This Is How They Run A Business?

June 29, 2006 by Kassia Krozser

In what has to be the slowest news week in the history of the world, this comment caught my eye:

“We serve up a big helping of pop culture that’s of the moment. It would be great to measure the response to that,” said Rob Gregory, Maxim’s group publisher. “Two-year-old data is pretty ridiculous.”

Yeah. Makes it really hard to respond to changes in demographics when you’re working two years behind.

  • Publishers Bullish About Readership.com

Filed Under: Mediacratic, Publishing

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