The costs of print publications continue to rise, so it’s no surprise that Time Warner has rethought its entry into the crowded “lad mag” market (someone please remind me: where in the United States do men call themselves lads?). Why not go directly online?
THE long-awaited on line ‘zine for lads that has been under development at Time Inc. for a year, Officepirates.com, is slated to debut on Feb. 22, Media Ink has learned.
The project, which was envisioned as a weekly magazine but scrapped, is being edited by former Maxim and Details Editor Mark Golin. It will be online only and will debut with advertisements from beer, automakers and fashion advertisers.
- Time Inc. Lad Mag Heads For Small Screen (Please Note: If you click through to the article, you will undergo some of the more onerous, odious, irritating registration ever. And that’s before you have to deal with the inevitable pop-ups.)