Came across a small piece on the CBS news site that made me laugh. It was essentially touting the fact that New York Times TV Critic Virginia Heffernan now has a blog dedicated to web video.
That’s not what made me laugh: I’ve read Heffernan’s writing ever since her Salon days, and it’s great that she’s leaping into this frontier. I’ll even betcha that it was something she asked for rather than was assigned.
What made me laugh was this bit of old-media-on-old media-puffery, courtesy of the CBS News website:
Online Video Hits A Milestone
Online video has officially hit the big-time now that The New York Times is blogging about it. That’s right, television critic Virginia Heffernan is now covering this new world of media in a blog, Screens.
C’mon! Really? Online video is easily the biggest media story of the year, pretty much all anybody has been talking about for months, and now it’s hit the big time? Because the fracking New York Times has deigned to dedicate a blog to it? I don’t think so.
This is how that ‘graf should have read:
The New York Times Hits A Milestone
The New York Times is finally catching up with the biggest media story of the year, launching a blog covering the online video explosion. That’s right, their TV critic, Virginia Heffernan, is going to expand her beat to the online video portion of the new media — though probably without a pay increase — with her new blog, Screens.
Oh, and by the way. Screens
stole its name from shares its name with a long-running section in the Village Voice. I’m sure that they are thrilled.
Like I said, I’ve read and enjoyed Heffernan in the past, and I like it when TV Critics step away from the boundaries of the daily paper and blog, what I don’t get is why anybody would think that this is a big deal, let alone a “milestone” for online video.