Last June we told you about O’Reilly Media’s inaugural Tools of Change for Publishing conference (TOC), an event designed to expose publishers to a range of new technologies that are transforming their industry.
Planning for the second annual TOC conference is already underway, and O’Reilly has issued a call for participation.
Examples of the kind of proposals O’Reilly is looking for include:
- New business models for publishers and other players in the publishing value chain
- Case studies of successful (or unsuccessful!) new publishing initiatives
- Case studies from implementing lessons learned at TOC 2007
- Why and how to digitize your content/backlist, and what to do with it once you’ve got it (or permitted someone else to keep it for you)
- Strategies and tactics for incorporating Print-on-Demand into a supply chain
- Tools and challenges for an efficient all-digital workflow
- Best practices for working with Amazon, Google, Ingram and other big players
- Creative web-based marketing strategies, including SEO (search-engine optimization, a.k.a., “turning up at the top of a Google results page”) for publishers
- Best new practices and tools for working with and supporting authors during editorial, production and/or marketing phases
- How teens and youth are consuming, and changing, publishers’ content
- How to capture and analyze web metrics of interest to publishers
- Systems and devices for displaying digital copy (demos welcome)
- Business models for delivering and/or receiving material via new devices
- Emerging supply chain and distribution models
- Standards for metadata and for access
- Innovative DRM models
- New copyright clearing, assertion, and determination mechanisms
- How do you do any of these neat things when you don’t have or can’t afford technical staff in-house?
The deadline for proposals is midnight October 15th, 2007 EDT. Visit the TOC website for more information on how to submit a proposal.
Note that TOC 2008 comes early this time around. The event is scheduled February 11th through 13th in New York City.