Used to be that you could count on the solid, steady pace of windows. Just as seasons follow one another in stately procession (though Winter can be unruly at times), so do media windows. Or, rather, so did media windows.
In their ongoing effort to prove that initial theatrical release is no more than a giant, rather expensive marketing campaign for the DVD release, the period before a $50 million grosser hits the DVD market has dropped to 4.5 months. It remains unclear why this time frame remains so long, but maybe that’s because tradition is hard to shake. We’ve talked about the idea of simultaneous releases more than once here at Medialoper.