Jim has already taken time from his busy day to make fun of The CW’s name. I will take the time to, well, think about what the merger of UPN and The WB means. First off, the fact that UPN and WB merged has absolutely no impact on me. None. Not one little bit.
Granted, I’m not the target demographic, but it’s been a long time since I tied my television watching to a specific channel/time. In fact, the time was when I coerced the husband into HBO because I was going to watch The Sopranos or else. Since then (and before), we rely on TiVo to capture programs by title. It doesn’t matter to us when it airs or what channel it’s on. This is a very important thing to note — even my mother has a DVR. Sure, she needs my little sister to program it, but mom is a fast learner. All it takes is a show she doesn’t want to miss.
According to Les Moonves, head mucky muck of CBS, this merger will create a powerful fifth network. This begs the question: does the world need a fifth network? In addition to all the basic and pay cable channels? What does a fifth network have to offer the world (except for the great Everybody Hates Chris)*? Well, it’s obvious: