One day, I’d guess it was about six months ago, we had one of those famous household discussions. Yes, you guessed it, at least one member of the family was ranting — this time it was about the newspaper industry. “Why,” he wanted to know, “didn’t they get the memo about Craigslist?”
We then agreed that it could be stipulated that the newspaper industry still doesn’t grasp the impact of Craigslist. Moving forward from there, we sat back and considered the big picture. Newspapers make a boatload of money from classified advertising. Yet classified advertising, like so much in our world, is filled with timing pitfalls, especially when it comes to the print version.