I’m not sure how it happens that I’m the ‘loper who’s writing about this story, but life is funny that way. Yes, kids, it’s time for the annual Sports Illustrated swimsuit issue. For those of you who remain blissfully ignorant, this issue should not be confused with a catalog.
This year, fans of Sports Illustrated’s annual swimsuit issue will have an abundance of choice when it comes to formats for viewing the bikini-clad supermodels. In addition to the magazine, which appears on newsstands tomorrow, and on the Web site at sportsillustrated.com., fans will also be able to purchase any of eight specially produced videos from iTunes.com, Apple’s online store, for $1.99 each, or download content to a cellphone or to a hand-held device, through a partnership Sports Illustrated has made with American Greetings Interactive.
American Greetings Interactive? Partnership? Must puzzle that one out. Later. Let us instead dwell on the idea that avid readers* of the issue can get their swimsuits in any format they wish.
* – Surely, someone buys the issue for the clever captions.
Interestingly enough, American Greetings and Time-Warner are smart enough to target the exact same demographic that Sony claims isn’t enough to continue to support UMD.