One of the most persistent media rumors of early 2006 involved Google launching a digital music service to rival Apple’s iTunes. There was a point earlier this year when it seemed as if every analyst on Wall Street was predicting that Google would be launching GTunes any day now. iTunes was clearly doomed and its days would soon be numbered.
Far be it from me to say “I told you so”, but back in April I went on record with a list of reasons why Google Music won’t matter. Now comes word that Google is going to sit out the upcoming digital music war. Instead, they’ll be partnering with MTV to insert advertising into videos that will be available on the still dismal Google Video service. No matter how Google tries to spin it, the MTV deal is a huge letdown for anyone expecting the company to make its mark on the music industry.