When we started Medialoper, one comment I heard really resonated, but probably not in the way the speaker intended. In a discussion about creating content for Internet-distribution only, a well-meaning but ill-informed pundit opined that regular, quality content required major infrastructure behind it. There was no way (no way!) that people working out their living rooms could produce programming on a regular basis.
Mr. Pundit, meet Rocketboom.
Rocketboom is a daily video log (vlog, if you will). Think of it as a hipper, cooler, smarter nightly news. With correspondents around the world and regular production schedule, Rocketboom pulls in over 250,000 daily viewers — people who catch the current show and people who access the programs extensive archives. The daily program is largely created by two people: director/producer Andrew Baron and co-writer/host Amanda Congdon. Others work on the show in various capacities. And, as revealed during their SXSWi session “Democratization of the Moving Image”, almost no expense has been made to produce this show.