By now you’ve all heard that EMI has finally agreed to allow Apple to sell DRM-free downloads through the iTunes service. While the agreement has been widely publicized, the details of the negotiations behind the scenes are generally not known. To hear EMI CEO Eric Nicoli tell it, you would almost think that Apple has been preventing EMI from selling DRM-free music.
We’ve always argued that the best way to combat illegal traffic is to make legal content available at decent value and conveniently. And we take the views that we have to trust the consumer.