Time-Warner Cable has initiated talks with the big 4 TV networks about a on-demand TV service — but only for the top-rated shows.
It’s an interesting twist: while previous on-demand concepts have concentrated on categories of shows(sports, porn) or specific shows themselves (like HBO’s or Showtime’s on-demand services) — this is the first one with a capability of on a regular basis, based upon what what Neilsen has decided that various pluralities of the American Public deem worth watching.
Call it The Watercooler Shows On-Demand service.