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We're Not Who You Think We Are

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The Perpetual Campaign Ad

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Is there anything on TV more infuriating than the political ad? If you agree with the candidate or issue, then you really don’t need to see it, and if you disagree, then you end up tallying all of the distortions of your reality that you see in the spot.

Each time an election draws near, I often wish that the fast-forward could go a little bit faster, or that I didn’t watch things like the World Series in real time, as I get pounded over and over with shoddily-produced, unhumorous ads that all look and sound alike.

However, as is often the case, what pisses off the consumers is seen as good news for the executives, so it is that Cable ad executives are looking forward to the plethora of spots that will plague the rest of us.

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NBC Moves Into The On Demand World

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Following CBS’ lead, NBC is working out a deal with Comcast to make nearly a dozen of their of their shows available on demand.

NBC’s deal is more comprehensive than the CBS one because it features a wider variety of shows, and includes non-primetime shows like Passions and Late Night, as well as shows from NBCU’s cable properties, most notably Battlestar Galactica. Interestingly enough, customers would be charged US$0.99 for the prime-time shows, but the non-prime and cable shows would be free.

The perception, of course, is that the prime-time shows are worth more than the non prime-time shows, which is weird: it would seem that culty shows like Monk and Passions are worth way more to their cults, no matter where they are originally broadcast.

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