CW Archives - Medialoper

I know, I know — we’ve all been reading for a few weeks now that the low-rated but critically-loved Veronica Mars was going to make the cut at the CW, but I wanted to wait until it was officially announced.

I’m so happy that I promise not to make fun of their name for at least a few months. Though I think, given all of the narrowly targeted shows that they offer — the aforementioned Veronica Mars, Smallville, Supernatural, 7th Heaven — their name stands for “Cultshow Watching.” OK, now I won’t make fun of their name.

It will be interesting to see where they go. More towards the WB than UPN, I should think. By the late 1990s, the WB pretty much took over the mantle from FOX as the network that would try just about anything. Yet anybody who actually watched their shows could see that there was much more going on than pretty white teenagers who happened to be aliens and/or superheroes.

To inaugurate our new weekly column — all about things that we really really like, OK love — I thought that I would choose something obvious, something that I’ve been raving about for well over a year: the best show on (broadcast) TV, Veronica Mars.

Best show? Yes. And, despite that, it’s probably going away. Even though it’s pretty much garnered nothing but critical raves from the moment it debuted, the ratings have been abysmal. For example, for the week of April 3-9, it was ranked 122nd, which means that only 2.85 million viewers watched Logan accidentally execute Weevil’s revenge against Thumper. Ka-boom!

And if you don’t know what the hell that meant, I’ve got some reasons why you really should.

CW

Upfronts: Veronica Lives!! FOX, Not So Much

That’s What I Like: Veronica Mars