When we built the Medialoper Review Labs, we had great hopes that our first major product review would be something special, like a sneak peak of a 6th generation iPod or maybe a preview of an Origami UMPC.
Neither Apple nor Microsoft responded to any of the emails we’ve sent requesting review units. Instead, the subject of our first review is the latest digital audio player from the little known DuroSport Electronics Company. You’ve probably never heard of DuroSport – we certainly hadn’t. The company contacted us earlier this year to offer us an exclusive review of their newest mp3 player.
At first, we weren’t interested in reviewing a generic media player from an unknown company—that was before the company’s persistent marketing rep dropped hints that the player in question would be licensed to a well-known Internet company as the audio player associated with a new online music service to be launched later this year. The only thing we know is that the “well-known” company’s name “begins with an A and ends with .com”. Whether this is a legitimate claim or a desperate attempt to obtain media coverage for yet another mp3 player, we were intrigued enough to evaluate the new Prism DuroSport 6000.
Regardless of whether or not the new Prism DuroSport is part of a new online music store launch, we’re certain DuroSport will be a household name in no time – but not necessarily for the right reasons.