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Dwight-Schrute

How Not to Do A Character Blog

September 4, 2006 by Jim Connelly

One of the topics that has been discussed a lot at our recent Medialoper staff meetings is character blogs. Character Blogs are written from the point of view of a fictional character in a film, TV show, book or what have you. The internet is rife with these blogs, and when done well, the can be a powerful tool for promotion, backstory, or just to get deeper into a particular character’s head.

Booksquare just did a recent series of pieces looking at this phenomenon in the literary world, so I’m going to focus on a different medium, Television. (All of you who aren’t surprised, raise your hands . . . nobody? right.)

[Read more…] about How Not to Do A Character Blog

Filed Under: Marketing, Mediacratic, Television Tagged With: BBC America, Dwight-Schrute, Life-on-Mars, The Office

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