Starting on September 5, you will be able to access the CBS Evening News from the comfort of your laptop. That’s the good news. The bad news? After a series of what seemed to be good moves, CBS is taking a step backward. This time, it’s a classic case of protectionism.
The question is, of course, who is CBS protecting?
With Katie Couric at the helm, CBS is hoping to attract a younger viewing audience. Setting aside the fact that the audience they’re gunning for — the net generation — isn’t likely to be swayed by the addition of Couric, except from a curiosity perspective, CBS’s move seems like the same old appointment television with an online twist.