Medialoper

Once upon a time, the TV networks gave a rats ass about Saturday nights. It almost seems apocryphal, but there was a fabled season long ago that had this Saturday night lineup: All in the Family, M*A*S*H, The Mary Tyler Moore Show, The Bob Newhart Show and The Carol Burnett Show. Three solid hours of comedy all-timers.

Slow-forward about 35 years, and what do we have on Saturday nights? As Al Swearengen might say, a huge bag of shit. Sports. Reality. Magazines. Not a single scripted comedy or drama. Saturday night has become a major TV casualty of the overabundance of entertainment choices, and the networks aren’t even bothering to address it.

But isn’t there *anything* they could do? Maybe. But it would involve taking a gamble on some programming concepts that they’ve been slow to embrace, and actually taking advantage of what I will dub “The Spinal Tap Paradox.”

I know, I know — we’ve all been reading for a few weeks now that the low-rated but critically-loved Veronica Mars was going to make the cut at the CW, but I wanted to wait until it was officially announced.

I’m so happy that I promise not to make fun of their name for at least a few months. Though I think, given all of the narrowly targeted shows that they offer — the aforementioned Veronica Mars, Smallville, Supernatural, 7th Heaven — their name stands for “Cultshow Watching.” OK, now I won’t make fun of their name.

It will be interesting to see where they go. More towards the WB than UPN, I should think. By the late 1990s, the WB pretty much took over the mantle from FOX as the network that would try just about anything. Yet anybody who actually watched their shows could see that there was much more going on than pretty white teenagers who happened to be aliens and/or superheroes.

Everwood

Some Saturday Suggestions

Upfronts: Veronica Lives!! FOX, Not So Much