Chasing the long tail of new media
Man 1: I’m not watching TV anymore. They cancelled the only two shows I was watching.
Me: Which two shows?
Man 1: Smith and Kidnapped.
Man 2: They cancelled Kidnapped? But I was watching that. I need to check the TiVo. Did they find the kid?
Man 1: I don’t know. It’s just gone.
[Read more…] about The Word On The Not-So-New Fall Television Season
As you may have heard (or more likely seen, especially if you’ve been at a red light next to a bus), the 2006 – 2007 television season kicks off officially tonight. Starting tonight, approximately two dozen shows will attempt to find an audience; starting tonight, approximately two dozen shows will be biting their nails and hoping to survive until morning.
Television is not a sport for wimps.
Networks and studios spend months picking just the right shows, millions on production costs, sleepless nights on creating marketing campaigns, and far too many Post-Its to mention on setting just the right programming schedules to tempt our eyeballs. Then they ruin it all by throwing everything they’ve got at us all at once.
[Read more…] about Playing For One Night Only: The Fall Television Season