A recent article in the LA Times asked the question: where have all of Howard Stern’s listeners gone? As Howard himself complained to Entertainment Weekly, not enough have followed him to Sirius, and as the early ratings have shown, many didn’t stick around to listen to Adam Carolla or David Lee Roth.
I can’t speak for the 9,999,999 listeners who didn’t go to Sirius, but as a Stern detractor who became a listener who became a fan over the past decade, I can tell you why I didn’t go to Sirius and why I’m probably not helping Adam Carolla’s ratings.