In my lifetime, I’ve bonded with a lot of DJs. It is my nature, I think, to glom onto a voice. I probably shouldn’t admit this as it implies I’m a target for cult-dom, but what the heck? In my lifetime, of course, the nature of radio has been such that DJs are very much hear today, gone tomorrow. Their ability to rally a community is sketchy at best — did Rick Dees every really command respect? Howard Stern was/is as polarizing as he was addictive.
Because radio isn’t a national medium in the same way as network television, our relationships with with radio are largely local — this is, perhaps, why I reject the argument that blogs and services like iTunes fail to rally the larger community the way radio once did. Maybe we all listened to the same Top 40 songs, but does that necessarily a community make? No, it simply showed that when a lack of choice exists, consumers will either tune in without much enthusiasm or tune out, sometimes while the music is blaring.